Regardless of size, every organization benefits from knowledge about their consumers. Large companies recognize this and employ full teams of researchers. Consumer insights vendors cater to their large budgets. “Affordable” DIY options don’t give you access to trained analysts so you’re left to guess at how to construct a survey or test an ad. And when you get results, you’re left to generic reports that you you to interpret results.

Porch Swing was founded because our philosophy is that consumer insights can be cost-effective while still providing professional insights help that works with you, one-on-one. We don’t up-sell and we don’t lock you into a subscription. If you don’t know anything about consumer insights we’ll guide you through the how and why of the process and explain the implications of the insights we uncover. Even this website is meant to be straightforward, without jargon or lofty promises so you feel comfortable not being an expert.

We know you’ve got questions about your consumer, your product, your services, and your competition. With Porch Swing, you don’t need to know exactly how to ask those questions and you won’t have to guess at the answers.