You don’t need to know anything about consumer insights when you work with Porch Swing, all you need to get started are questions. We’ll discuss what you want to learn, develop a game plan, deliver insights to you in a way that’s easy to understand, and be there for any questions you have. Check out some of our most popular solutions below. Don’t see what you’re looking for, just let us know what it is and we’ll be in touch. Keep scrolling to see the process we follow when you work with us.
Feature Prioritization
Understand what consumers prioritize when shopping for your products or service; this lets you know where to focus efforts on development or marketing messaging.
Offering Optimization (TURF Analysis)
Concerned about what food to put on your menu? What services you should offer? Or what colors your product should come in? We can help you understand how to efficiently appeal to the largest share of consumers.
Concept Testing
Have an idea and you want to understand consumer reception and get ahead of potential issues? We can get those ideas in front of consumers and prevent potential pitfalls.
Brand Studies
Learn how your customers feel about your and your competitor’s brand and where you rank with the products and services that you deliver.
Customer Satisfaction
Customer Satisfaction is the #1 driver of repeat business; how do your customers view your product or service? We can uncover what drives their satisfaction so you can focus on what matters to them.
Brand Name, Tagline, and Logo Testing
Ensure your brand identity appeals to consumers and represents you.
Ad Testing
You’re about to invest in ad spend and puts your brand in front of potentially millions of consumers; don’t guess if you’re putting your best foot forward.
Survey Design and Consultation
Want to do your own surveys and analysis? We’ll help you design a professional survey that gets you the information you need and plan analysis to ensure you’re on the right track.
Data review and Analysis
If you already have data and want to make heads-or-tales of it we can mine it for insights
Sales Analytics
We also offer analysis on your sales data; this is often combined with Consumer Insights projects to provide a more complete picture of your consumers.
Syndicated Sales Data Analysis
Have you purchased syndicated data from NielsenIQ*, Circana*, or someone else? We can also analyze sales data from other sources.
*Porch Swing Insights is not directly affiliated with any syndicated data provider such as NielsenIQ or Circana.
Ready to learn more about your consumer?
Want know how we work together?
Check out the process below.
The process starts with a virtual meeting. Speak with an analyst who will listen to your needs, explain some potential solutions, and answer any questions.
We provide a project plan that explains what we’ll deliver, estimated timeline, and cost. You review and together we work on revisions and updates.
We don’t begin work until we’re both aligned on the plan and you feel confident in giving us the green light.
We dive in and execute the plan with occasional check-ins to keep everyone up to date.
Once the work is complete, we’ll walk you through our findings and discuss what they mean. You’re welcome to ask any questions so you leave with the insights you need.